TRINITY, N.C. – January 2, 2008 – The new Trump by Stearns & Foster® Plush Pillowtop will make its debut as the exclusive sleep system of the Trump International Hotel & Tower Chicago. Crafted with exacting standards by Stearns & Foster, the new sleep system delivers the level of luxury that is equated with the Trump lifestyle.
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The plush pillowtop mattress of the Trump by Stearns & Foster sleep system is covered in a two-tone, off-white luxurious knit accented with gold piping. It will be manufactured in queen and king sizes.
“We are committed to delivering the highest level of service, style and exclusivity to our guests and residents,” explained Jim Petrus of Trump International Hotels. “We have found a perfect fit with Stearns & Foster because of its longstanding reputation for incomparable quality and elegant comfort.”
“In keeping with our policy of fulfilling any guest request, we would certainly facilitate the seamless purchase of a Trump by Stearns & Foster Plush Pillowtop sleep system,” Petrus added.
With a heritage of more than 160 years, Stearns & Foster flawlessly blends timeless elegance and innovative technology to create exquisite, world-class sleep systems trusted by hotels of distinction to help them surpass the expectations of their most discriminating guests.
Comfort Layers. The mattress is crafted from the finest materials, including elegant silk and sumptuous wool fibers, zoned convoluted foam, and multiple layers of proprietary Flawless Foam. Guests will feel rich, luxurious comfort, contouring support, and long-lasting resilience on the Trump by Stearns & Foster.
Edge Support System. The LIFE (Liquid Injected Foam Encased) edge support system is a solid yet flexible shell that envelops the Stearns & Foster innerspring system, maximizes the sleep surface, and enhances the comfort, support and durability of the mattress.
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Boxspring. The Trump by Stearns & Foster sleep system uses an UltraSteel™ working boxspring that absorbs shock and properly distributes weight. When combined with the superior support of the Stearns & Foster innerspring, this combination yields a more luxurious and conforming sleep set and increases the comfort life of the mattress.
“Every element of the Trump by Stearns & Foster Plush Pillowtop is designed to work in harmony to indulge guests with an ultra-luxury sleep experience,” confirmed Mark Akerman, Vice President of Global Contract Sales & Export for Sealy, Inc.
The Trump by Stearns & Foster Plush Pillowtop will also be the exclusive sleep system at Trump International Hotel & Tower Las Vegas when it opens its doors in Spring 2008.
About Sealy Inc.
Sealy is the largest bedding manufacturer in the world with sales of nearly $1.6 billion in 2006. The company manufactures and markets a broad range of mattresses and foundations under the Sealy®, Sealy Posturepedic®, Stearns & Foster®, and Bassett® brands. Sealy operates 25 plants in North America, and has the largest market share and highest consumer awareness of any bedding brand on the continent. In the United States, Sealy sells its products to 2,900 customers with more than 7,000 retail outlets. Sealy is also a leading supplier to the hospitality industry. For more information, please visit www.sealy.com or www.sealycontract.com.
About Trump International Hotels
Trump International Hotels is committed to delivering the highest level of service, style and exclusivity in major markets around the globe. Soaring above Columbus Circle is the brand’s premiere property, Trump International Hotel & Tower New York, named to Travel + Leisure’s 2007 T+L 500 and a fixture on Condé Nast Traveler’s Gold List. Trump International Hotel & Tower Chicago will open its doors in December, while Trump International Hotel & Tower Las Vegas will open in Spring 2008, followed by Trump International Hotel SoHo in 2009. Additional properties are under development in several North American markets, including Florida, Hawaii, Louisiana and Ontario, Canada, and in strategic markets around the world, including Mexico, Panama, Dominican Republic and Dubai. For more information, please call (888) 448-7867 or visit www.trumpchicagohotel.com.
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Contacts:
Mark Akerman
Stearns & Foster
(336) 861-3591
makerman@sealy.com
Jay Austin
Middleton & Gendron
(212) 284-9939
jaustin@mg-pr.com
