TRINITY, N.C., February 4, 2009 — Faced with decreasing occupancy rates, slumping ADRs and faltering performance statistics, hoteliers are exploring ways to remain profitable. According to several industry studies, improving guest satisfaction tops the list as one of the best paths toward profitability, with ensuring a high-end sleep experience an undisputed priority. To that end, Sealy Global Hospitality recently launched a new line of Posturepedic® sleep systems that mark a major advance in mattress design. These scientifically engineered mattresses provide a welcome opportunity for hoteliers to improve guest satisfaction, allowing for higher ADRs and, consequently, increased profitability.
The link between providing a better night's sleep, increased guest satisfaction and higher ADRs has been validated in several independent industry studies. Specifically, recent results generated from America's Research Group indicate that most guests say they are more likely to stay in a hotel with new Sealy® brand mattresses, as opposed to other brands. And more than 75% of these guests will pay $10 to $15 extra per night to sleep on a new mattress of their preferred brand.
The new Sealy Monogram£ Collection is the result of years of extensive research to identify uncomfortable pressure points. The innovative sleep systems utilize state-of-the-art pressure management components that help reduce tossing and turning, creating a better sleep experience for guests. They were designed in conjunction with orthopedic surgeons and reviewed by the Orthopedic Advisory Board to ensure an orthopedically correct design.
"These new beds are a step forward for the hospitality industry," said Joe Miller, director of hospitality sales for Sealy Global Hospitality. "We conducted extensive research at the retail level to better understand consumer preferences and behavior, and we've translated those findings into a bed that will provide a more comfortable night's rest for guests," he added. "And because a good night's sleep is a major driver for guest satisfaction, properties can increase loyalty, ADRs and the potential for profits despite the challenging economy."
The Monogram Collection consists of three models — the 400, 600 and 800 — each with three varying comfort levels, all designed for durability. The collection offers features and competitive price points suitable for moderate to upper-upscale hotels. All Monogram systems include a FlameGuard£ rayon fiber top and a 10/10 non-prorated warranty.
For more information on the Monogram Collection or for details regarding the ongoing Sealy Global Hospitality mattress and sleep experience research, contact Joe Miller at 336.861.3611 or go to www.sealyhospitality.com <http://www.sealyhospitality.com> <http://www.marketingresponse.com/sealy/pr/08-SE-0037/click_website.asp?SurveyContactID=1252010> .
CONTACTS:
Joe Miller
Director of Hospitality Sales
336.861.3611
joe.miller@sealy.com
Julie Stoklosa
Public Relations Specialist
708.243.0084
jstoklosa@market-sense.com
