Budget Host has updated its logo by removing the type from the lantern, switching to a fresh font, brightening the color and cleaning up the border.

Company restructures Ritz-Carlton, launches Autograph Collection to fill industry needs.

The 225-room hotel, the flagship of Graves Hospitality Corp., opened in Minneapolis in 2003.

Following an intense period of new launches, 2009 was a year for brands to look inward, and 2010 promises even more focus on brand clarification, building the right leadership teams and making brands as attractive as possible to potential franchisees and guests. BY EDITOR IN CHIEF STEPHANIE RICCA

The streamlined model provides for two distinct, committed support organizations -- one to service Starwood's growing select service franchise hotel brands, while a separate unit will be fully dedicated to full service.

Best Western Casa Ojai is dropping its franchise name and marketing affiliation on Dec. 1 and moving forward will be known as the Casa Ojai Inn.

Lou Carrier will be responsible for overseeing all operational, marketing and brand-centric development initiatives of the emerging brand for owner/developer ECD Company.

The renovation to Colorado's largest hotel is part of a $6-billion brand-wide global revitalization effort that includes upgrading 100 hotels in the U.S.

Hotel Indigo makes strides toward clarifying what the brand represents; H&MM tours new Staybridge Suites room prototypes created by art and design students; and Holiday Inn's Keycard Hotel was on display. BY SENIOR EDITOR JASON Q. FREED

Urgo immediately rebranded and repositioned the 239-suite condo-hotel, converting it to the Palm Beach Marriott Singer Island Beach Resort & Spa.