Green takes on many forms in hospitality. For the boutique hotelier, it can be a point of differentiation from powerful brands and other direct competitors.

More than 100 of the biggest names in film, television and music to appear on "Hope for Haiti Now," along with Wyclef Jean in New York City, George Clooney in Los Angeles and CNN's Anderson Cooper in Haiti.

Hotels can now add a URL, telephone number and e-mail address onto their property listing on every TripAdvisor site worldwide.

Get creative with consistent PR campaigns, integrate PR with your other marketing and e-commerce programs and track your successes. Due to the power of the web, publicity is more valuable than ever.

The H1N1 flu virus has caused some people to stop traveling. The virus is not much different than the seasonal flu, and your hotel needs to communicate that message to the public while also making some operational changes.

Starbucks continues to innovate in the coffee world despite a public with less discretionary income. Our industry should start following its lead.

Hotel pools need to comply with the Virginia Graeme Baker Pool and Spa Safety Act. Use this regulation as a marketing technique to promote your hotel pool's safety

While there are no specific targets mentioned, hotel security managers are advised to remain alert and review security procedures.

Knowing that it only takes one negative encounter to ruin a customer’s experience and that customers now have a more influential voice, you certainly don’t want them to leave unhappy. But, if a guest does leave unhappy and decides to broadcast his or her feelings, there are ways for management or guest services to react.

Public relations and marketing communications have taken on an entirely new level of importance in recent years. With the popularity of social media channels such as Twitter and Facebook, and the application of mobile messaging, electronic message distribution and many other 2.0 methods, public relations has a dramatic new face and the potential for driving even more dramatic revenue-producing results.