Branded and independent properties are experimenting with new promotions this summer.

Loyalty programs have spread to most industries fighting for today's customer: grocery stores, gas stations, retail chains, restaurants and, of course, hotels. But as the old adage goes, nothing in this world is free. Check out H&MM's special report on hotel loyalty programs and what they mean for brands, owners and guests.

The W New York, opening August 16, is celebrating with a special offer, "Who puts the W in Wall Street?"

Don't let real business slip through your hands because of lack of follow up.

Taheima is a boutique resort with 135 suites in Nuevo Vallarta on Mexico's Pacific Coast, with the Sierra Madre mountains as backdrop.

Since its launch a month ago, the loyalty program for independent hotels has signed on 73 properties in 55 cities.

Hoteliers along the Gulf Coast are ramping up marketing efforts to summer travelers, noting most beach destinations are squeaky clean. Some organizations expect BP to pitch in.

Try to increase marketing and packages in a recession instead of discounting rate.

The promotion offers a 5-percent discount on meetings booked through July 15, and held through March 31. The discount applies to the entire bill, including guestrooms, conference rooms, audiovisual services and food expenditures.

Hospitality businesses affected by the Gulf of Mexico oil spill are now eligible to receive three months of free business listing and vacation rental subscriptions.