As many businesses find themselves with shrinking revenues and in a challenging competitive marketplace, there is no more important time for organizations to think differently about their sales targets and revenue opportunities.

If a hotel does not present a positive impression over the telephone for inquiry callers, many guests will decide to call elsewhere.

Demand Increase offers two new, online tools, Demand Data and Smart(er) Data, which are designed to help hotels and local businesses better identify and target local interest-based, market-based and incremental demand.

Revenue management should be viewed as a complete revenue strategy that helps truly define the value of a guest, rather than simply price gouging.

You may not need a sales department … not unless you want to improve results. It is not just the effort that counts in a sales operation, but the results of the effort.

Influence decision making with upsell opportunities and targeted messages.

This strategic campaign from AH&LA identifies six areas where hoteliers can easily reduce costs and maximize revenue with little or no investment.

The key to being successful is to really understand the needs of a prospect before explaining what features and amenities are available.

Society gravitates to better access of information and easier paths of payment. As demand increases, maximizing guest spend with new devices is even more crucial.

The “Rediscover Sheraton” campaign encourages travelers to take a new look at Sheraton, which features an enhanced guest experience following a three-year, global brand overhaul. This is the first new marketing campaign to debut for Sheraton in two years.