Revenue management should be viewed as a complete revenue strategy that helps truly define the value of a guest, rather than simply price gouging.

The program, currently being tested at the Aloft Lexington in Lexington, Mass., gives an enhanced RFID keycard to preferred guests. On the day of a planned stay, a text message is sent directly to the guest's mobile device providing their room number.

The number represents a 500-percent increase in yields over January 2009, and a significant number of new properties that came online with EZYield over the past year.

A recent case involving a service dog demonstrates what rights hoteliers have versus guests.

We put a new client's reservation system to the test in order to show how inconsistent information is a detriment to your hotels and your guests.

Just when you thought the life of a hotel manager could not get any more complicated, the peeping tom issue returns with a vengeance. And the whole country is watching. BY HWN COLUMNIST KAREN MORRIS

Knowing the ins and outs of your property-management system has obvious benefits and can actually translate into real revenue. With the help of the World Wide Web, PMS vendors are offering intricate training. BY SENIOR EDITOR JASON Q. FREED

Over the past few years, technology gurus in the hospitality space have begun taking this concept a step further. Realizing the benefits of instant access, hoteliers have adopted new mobile tools that help streamline the daily operating process, whether it’s the ability to personalize a stay for a returning guest or to decrease the time it takes to perform a task. Besides time, today’s mobile technologies are saving hoteliers what matters most: money.

This interaction with the customer is your last opportunity to demonstrate your concern for the guest and your overall character. In the days of in-room or automated check-out processes, the face-to-face interaction should be viewed as a rare occasion and a chance to build guest loyalty. BY ONLINE COLUMNIST JOHN ELY

Make a good final impression; Use technology to cut labor costs; POW: High Peaks Resort