As many businesses find themselves with shrinking revenues and in a challenging competitive marketplace, there is no more important time for organizations to think differently about their sales targets and revenue opportunities.

RevPAR GURU identifies four revenue management concepts that are most likely to make a big impact on your business in 2010.

A Travelhorizons study predicts where demand for business will come from in the first half of 2010.

New study says rate, not segment, is best indicator of competitive set.

Forecasting is more challenging and also more important than ever before.

Create a Sales Action Plan as a way to focus your sales strategy for next year.

Most managers at the property level are optimistic about one thing--leisure demand will be on the rise this summer. After all, the stresses of the economy are leaving families with a desperate need to get away from it all. BY SENIOR EDITOR JASON Q. FREED

It's time to challenge the 2009 budget assumptions. 2008 has been disappointing and 2009 will be softer. Want to be sure the fat is cut out of the budget in 2009? Here is our advice.

The School of Hospitality Business presents Lecture Series XIX

An important trend that we at Smith Travel Research have seen emerge is the stability of rate amid declining occupancy, particularly when looking at the U.S. hotel industry from a weekday vs. weekend business perspective.