Elite-status road warriors don't hold back when it comes to sharing what they expect from a hotel loyalty program.

For hoteliers who want to reward loyal guests but don't want to align themselves with a brand such as Marriott's Autograph Collection or Choice's Ascend Collection, there are a few options.

Brand loyalty programs drive a wide range of business to individual hotels; franchisees can count on a loyalty program for as little as 2 percent of booking business to as much as 65 percent, depending on the market. But any business is better than no business, and hotel owners and operators report being overwhelmingly satisfied with the programs they are a part of.

In today's marketplace, brand loyalty is fickle. The antidote the industry has turned to is the loyalty program, and at the heart of a loyalty program rests the simple goal: incentivize customers to stay with a brand.

Loyalty programs have spread to most industries fighting for today's customer: grocery stores, gas stations, retail chains, restaurants and, of course, hotels. But as the old adage goes, nothing in this world is free. Check out H&MM's special report on hotel loyalty programs and what they mean for brands, owners and guests.

Tell us why you favor one brand's rewards program over another.

Hilton HHonors and TrueBlue members will now be able to earn HHonors points as well as one TrueBlue point for every $2 spent at any hotel in the Hilton Worldwide portfolio.

Survey of Red Rood guests finds the brand's exterior corridors are often the reason they chose to stay.

This record number of member enrollments was recently reached with the help of the more than 2 million new members who joined the HHonors program in 2009--the largest enrollment year in the program's history.

According to the Luxury Institute's latest Wealth Report, the world's luxury consumers are reporting better sales and more positive viewpoints about luxury brands, including hotels.