The “Rediscover Sheraton” campaign encourages travelers to take a new look at Sheraton, which features an enhanced guest experience following a three-year, global brand overhaul. This is the first new marketing campaign to debut for Sheraton in two years.

Get creative with consistent PR campaigns, integrate PR with your other marketing and e-commerce programs and track your successes. Due to the power of the web, publicity is more valuable than ever.

According to a hotel internet marketing study by Cornell assistant professor Chris K. Anderson, the "billboard effect" of online marketing increases both reservation levels and average daily rate.

Executives said their primary goal is to be sure customers are getting the best rate at their site, and they will no longer partner with companies who won't work under those terms. BY SENIOR EDITOR JASON Q. FREED

The Travel Promotion Act is a signature away from finally becoming law after passing the Senate yesterday. And despite some detractors, industry optimism abounds for this pro-travel legislation.

This special report on mobile communication trends in the hospitality industry includes articles on guest connectivity, marketing, operations and international trends. Published in August 2009. SPECIAL REPORT BY THE H&MM STAFF

Build your biz: Get value out of your advertising agency; Loews Hotels' Jonathan Tisch on the power of sports travel; Promotion of the Week: Best Western

Build your biz: The next big meeting planner star; Construction companies can take advantage of stimulus; Winning strategy

TravelClick will become an authorized reseller of Google's AdWords online advertising program. It delivers relevant ads when users search for specific products and services, such as hotels or resorts.

At both the Super 8 and Days Inn brand conferences, the franchisees seemed most abuzz about the new TV commercials each brand is planning. Personally, I got the biggest kick out of them too. I liked how each ad incorporated what I consider the two most successful commercial conventions - the comical mascot and the catchy song.