What do Doof, Habbo, Gik, Orkut and Issuu have in common? How about Bebo, Viddler, Twixter and Gather? They're all social media sites and we need to understand how, when and why to use them.

Passengers on JetBlue will now get a rundown of the latest in hotel offerings in New York City and Chicago through its Citybuzz in-flight broadcast.

The “Rediscover Sheraton” campaign encourages travelers to take a new look at Sheraton, which features an enhanced guest experience following a three-year, global brand overhaul. This is the first new marketing campaign to debut for Sheraton in two years.

Get creative with consistent PR campaigns, integrate PR with your other marketing and e-commerce programs and track your successes. Due to the power of the web, publicity is more valuable than ever.

According to a hotel internet marketing study by Cornell assistant professor Chris K. Anderson, the "billboard effect" of online marketing increases both reservation levels and average daily rate.

Executives said their primary goal is to be sure customers are getting the best rate at their site, and they will no longer partner with companies who won't work under those terms. BY SENIOR EDITOR JASON Q. FREED

The Travel Promotion Act is a signature away from finally becoming law after passing the Senate yesterday. And despite some detractors, industry optimism abounds for this pro-travel legislation.

This special report on mobile communication trends in the hospitality industry includes articles on guest connectivity, marketing, operations and international trends. Published in August 2009. SPECIAL REPORT BY THE H&MM STAFF

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