Thayer Lodging to double allergy-friendly rooms

ANNAPOLIS, MD - February 10, 2009 - Thayer Lodging Group, an Annapolis, Maryland-based private equity real estate investment firm with a portfolio of 14 hotels, announced they will double their inventory of PURE Allergy Friendly rooms from 280 to 560 this year. Thayer has PURE Allergy Rooms in each of its hotels. Based on Thayer's 2008 financial report, the group reported 171% cash on cash return for the PURE room investment.

"These are remarkable figures, especially during tough economic times", said Frederic V. Malek, Co-Chairman, Thayer Lodging Group. "In 2008, we generated incremental cash flow of $438,000, which increased the value of our hotels by millions of dollars.

After assessing the ROI and tracking customer data at each hotel, Thayer investors realized there was a strong consumer demand for PURE which resulted in a significant increase in profits for all parties involved. The investors were so compelled by the innovation and returns that they agreed to invest an additional $500K for additional PURE room inventory.

PURE Solutions, winner of the 2008 Innovator Award from the Cornell University School of Hotel Administration, is committed to provide healthier environments through improved indoor air quality for the hospitality industry. PURE Solutions has innovated a system that produces PURE rooms, an allergy-friendly room which results in indoor environments that have been treated to remove up to 98% of bacteria, molds and fungus. The PURE room concept utilizes special purification techniques whereby each room is treated comprehensively to remove allergens and irritants from all surfaces, fabrics and air flow. This amenity helps guests-allergy sufferers or not-breathe and sleep better at night.   

"With a premium of just $20 per night, our guests report a better, more comfortable sleep that results in more productive days. We've had many repeat guests asking for a PURE room each time they stay at our hotel," according to Michael McMahon, general manager of the DoubleTree Hotel  Conference Center, Bethesda.  

Thayer seeks to drive operating results through a combination of repositioning assets, re-branding, strengthening management, and making capital improvements in owned hotels. "This is a top line initiative that targets a tough operating environment. We will continue to push higher utilization for these PURE rooms from customer awareness and increased distribution by expanding our room inventory," said Tom Kammerer, managing director, Thayer Lodging and member of the Fund's Investment Committee. "Our firm is pleased with the 2008 financial results and we anticipate continuous growth as we increase the number of PURE rooms at each hotel." said Kammerer.

Thayer Lodging hotels include: AmericInn Sarasota, DoubleTree Hotel Palm Beach Gardens, Wyndham Miami Airport Hotel  Executive Meeting Center, Hampton Inn, Hilton Garden Inn, Marriott Courtyard Miami South, Miami Airport Marriott, Wyndham Hotel  Conference Center Peachtree City, Wyndham Lisle - Chicago Hotel  Executive Meeting Center, Annapolis Marriott Waterfront Hotel, Bethesda Residence Inn, DoubleTree Hotel  Executive Meeting Center, Andover Residence Inn, Hyatt Dulles.

About Thayer Lodging Group
Thayer Lodging Group is a real estate venture capital operating company that sponsors investment funds specializing in hotel and hospitality investments. Formed in 1991, the company has achieved since its inception more than a 29 percent compound rate of return on more than $1.7 billion of real estate investments. Additional information about the company may be found at www.thayerlodging.com.

About PURE Solutions North America

PURE Solutions has innovated a system for hotels and conference centers that provides PURE rooms, an allergy-friendly room which results in indoor environments that have been treated to remove up to 98% of bacteria and viruses. The PURE room concept utilizes State-of-the-art purification techniques whereby each room is treated comprehensively to remove allergens and irritants from all surfaces, fabrics and air flow. Over 50 of the nation's top hotels have installed PURE to date and this system is being adopted at a rapid rate by hotels worldwide. Pure Solutions received the 2008 Innovator Award from The School of Hotel Administration at Cornell University. For further information, see www.Pureroom.com.