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John Ely
John Ely is Senior Vice President of Marketing for Signature Worldwide, a training and business solutions company dedicated to helping clients create legendary experiences for their customers. John is responsible for developing, implementing, and evaluating strategic marketing and corporate growth plans, and has more than 16 years of industrial and consumer marketing experience. For more information, visit www.signatureworldwide.com or call (800) 398-0518.
July 23, 2010 | Article | Hotel and Motel Management | By John Ely
What do Doof, Habbo, Gik, Orkut and Issuu have in common? How about Bebo, Viddler, Twixter and Gather? They're all social media sites and we need to understand how, when and why to use them.
June 1, 2010 | Article | Hotel and Motel Management | By John Ely
How many times have you noticed audience members twittering away while you or your industry colleagues make or attend a presentation? Think about the pros and cons of spreading your message this way.
April 23, 2010 | Article | Hotel and Motel Management | By John Ely
We need to remind our staff and ourselves of the importance of customer service every day. Each department should meet at the start of every shift.
December 23, 2009 | Article | Hotel and Motel Management | By John Ely
With new quick publishing that has been created by social networks like Twitter and blogs, how can a hotel ensure legendary reviews?
October 28, 2009 | Article | Hotel and Motel Management | By John Ely
We put a new client's reservation system to the test in order to show how inconsistent information is a detriment to your hotels and your guests.
October 1, 2009 | Article | Hotel and Motel Management | By John Ely
Training programs should be scaled and customized for your particular needs. If nothing else, training needs to be reinforced periodically. Are you aware of anyone who learned to play the piano after one lesson? Of course not.
September 9, 2009 | Article | Hotel and Motel Management | By John Ely
Aloft is an example of how today's hotels need to respond to a younger generation of corporate travelers—and bring the Baby Boom generation along with them.
August 26, 2009 | Article | Hotel and Motel Management | By John Ely
Knowing that it only takes one negative encounter to ruin a customer’s experience and that customers now have a more influential voice, you certainly don’t want them to leave unhappy. But, if a guest does leave unhappy and decides to broadcast his or her feelings, there are ways for management or guest services to react.
July 20, 2009 | Article | Hotel and Motel Management | By John Ely
This interaction with the customer is your last opportunity to demonstrate your concern for the guest and your overall character. In the days of in-room or automated check-out processes, the face-to-face interaction should be viewed as a rare occasion and a chance to build guest loyalty. BY ONLINE COLUMNIST JOHN ELY
June 1, 2009 | Article | Hotel and Motel Management | By John Ely
If you’re a manager, you have either experienced a change in company culture, or you will. At least once in our careers, every one of us will be faced with new ownership, a change in strategy, or simply a change in corporate direction.
May 19, 2009 | Article | Hotel and Motel Management | By John Ely
By demonstrating the ART of service, you can immediately improve a guest's stay at your hotel. Learn what the ART of service is and what small ways your hotel can better serve its customers.
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